You want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points. What Google measurement solution will you use?


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You want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points. What Google measurement solution will you use?

  • Google Consumer Surveys
  • Brand Lift
  • Google’s reach solutions
  • Sales Lift

Correct answer is:

  • Google’s reach solutions
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