Which of the following is true about apps?


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Which of the following is true about apps?

  • Once a customer downloads an app, they will be likely to return
  • Apps are more geared towards retention, loyalty, and engagement
  • Apps are more geared towards acquisition purposes
  • Apps and mobile optimized sites are the same thing

The correct answer is:

  • Apps are more geared towards retention, loyalty, and engagement

 
Read more here: https://www.thinkwithgoogle.com/articles/mobile-app-marketing-insights.html

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